Friday, May 11, 2012

iButterfly Launching | SM City Davao

The iButterfly, an Augmented Reality Application based technology, first introduced by SM Supermalls in the Philippines, has been officially launched last April 8 across all Cyberzone branches and last May 5 in SM City Davao.

Created by Japan’s Mobile Art Lab and has been successfully launched in Japan, Hongkong, Indonesia, and Singapore. iButterfly is an engaging and entertaining mobile information and couponing platform which tasks users with catching augmented reality butterflies. Each iButterfly represents one or more coupons.

With the use of 3 technologies: (1)Augmented Reality for seeing butterflies in the real world, (2) Motion Sensors for catching butterflies using a phone and (3)Global Positioning System (GPS) for finding butterflies at a location, the iButterfly campaign is sure to engage Cyberzone shoppers while enjoying promos and discounts with their tablets and smartphones (Android and IOS platforms).

From May 05 to June 30, iButterflies with great discounts and freebies have been activated in 8 selected SM Malls nationwide – Mall of Asia, SM North, Edsa Megamall, SM Southmall, SM Fairview, SM Baguio, SM Cebu and SM Davao. 

"Cosplayers enjoying the iButterfly app"


It's easy to join the iButterfly hunt:

1.  DOWNLOAD (FREE)– Using your gadget, connect to the internet via data connection or Wi-Fi and go to the App store (for iOS) or Google Play (for Android). Download and save the iButtefly application.

2. CATCH – While connected, access the iButterfly application and start catching augmented virtual butterflies.

3. REDEEM – Claim your free items by merely following the instructions as seen on the iButterfly and present it to the participating SM stores.

What are you waiting for? Download the iButterfly Philippines App now and catch all the butterflies! :)


 


0 comments:

Post a Comment